Before
getting your home ready for selling, always consult a REALTOR®. Each
property is different and the following story should be used as a guideline
to get you ready for prepping your
property.
Fixing houses: Using design psychology
for profits
By Jeanette Joy Fisher
Real estate investors who specialize
in fixing houses for profit gain new insights from Interior Design
Psychology ideas. Increase
your profit potential in the new buyer’s market with these
new transformation strategies.
Your satisfying and lucrative real estate business depends upon
your correct assessment of profit potential, successful purchasing,
and triumphant transformation of a fixer into a dollhouse. The renovation
process includes the physical work and the choice of the best supplies
to elicit maximum positive emotional effect from prospective buyer.
This article brings to light the psychological impact of design
details which result in the desired transformation, promising the
highest potential resale value. By incorporating the psychology of
residential design, you intentionally choose how to transform your
fixer by using colors, textures, building materials, and decorations
that assure your future speedy and cost-effective sale.
The psychology of residential design joins the entire home, inside
and out. Transformation Psychology differs in that you make use of
residential Design Psychology with a different goal in mind. Using
Design Psychology in your personal home is much more individualized.
Renovating a doghouse for dollars integrates generalized design ideas
appealing to a broader spectrum of buyers.
Using Transformation Psychology to increase your real estate profits
means that you learn how our human senses, and thereby our emotions,
are biased by different decorating details and choices of materials.
Buyers view a prospective home with their eyes and yet their brain
interprets what they see and feel according to subtle touches you
purposefully put in. Design details additionally influence our senses
of touch, smell, hearing, and even taste.
So, how does all this psychology stuff work? You choose colors and
materials based on your prospective buyers’ income level and
the house style.
Here’s a simplified Color Design Psychology Plan for Fall
and Winter:
Selling Season Fall and Winter
Target Market First-time Buyers
House Style Cottage
Exterior Colors
Pale yellow, Khaki Brown, Creamy
White
Front Door Dark Green
Interior Colors Walls: Pale yellow, Sunny Yellow,
Tan Trim: Pure White Flooring: Cream to Mocha wall-to-wall carpeting, white
linoleum
Target Market
Upscale
House Style
Tuscan
Exterior Colors
Tuscany Gold, Chocolate Brown,
Olive Green
Front Door Terra Cotta Red
Interior Colors Walls: Tuscany Gold, Mocha, Mixture of
these colors Trim: Ivory Flooring: Ivory carpeting, hard wood, tile
Your goal of composing a glorious home that buyers can't live without
begins with your planning of changes desired. Following a design
plan, from inception to realization, bit by bit, simplifies and organizes
your makeover. Taking the time to make a design plan assures you
of a profitable and quick sale.
